{"product_id":"calen-ivory-wool-floor-rug","title":"Calen Ivory Wool Rug","description":"\u003cp\u003eThe Calen Ivory Wool Rug is a natural wool piece that works across living rooms, bedrooms and hallways, offering the softness you want underfoot with the durability to handle real daily life. Its neutral ivory tone pairs effortlessly with any interior style, from minimalist to traditional, and the wool construction means this rug will hold its shape and appearance for years when properly cared for.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e100% Wool Composition\u003c\/b\u003e: Made from natural wool fibres that resist compacting and maintain their texture through regular use, unlike synthetics that flatten over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePlush Pile Construction\u003c\/b\u003e: The soft, inviting pile creates genuine comfort underfoot and naturally repels dust and allergens\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eIntricate Weave\u003c\/b\u003e: Careful craftsmanship in the weaving process adds subtle depth and visual interest to the neutral base\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNatural Stain Resistance\u003c\/b\u003e: Wool's waxy lanolin coating provides water-repellent properties, meaning spills bead on the surface rather than soaking in immediately, giving you time to blot before damage occurs\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eColour Retention\u003c\/b\u003e: Ivory wool naturally holds dye to create rich, lasting colour that won't fade quickly like lower-quality alternatives\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eVersatile Size Options\u003c\/b\u003e: Works as a defining piece in open spaces or layered under smaller accent rugs for added depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWool rugs are built to last decades with proper care, making this rug a genuine long-term investment rather than something you'll replace in a few years. The ivory colour works like a blank canvas, letting your furniture and artwork take centre stage while adding warmth that cold flooring can't provide. Beyond aesthetics, wool regulates temperature naturally, dampens sound, and maintains its bounce under foot traffic and furniture weight in ways that polyester and polypropylene simply can't match. \u003c\/p\u003e","brand":"DecoRug","offers":[{"title":"160x230cm \/ Ivory","offer_id":46861290537099,"sku":"231522","price":289.0,"currency_code":"AUD","in_stock":true},{"title":"200x300cm \/ Ivory","offer_id":46861290569867,"sku":"231523","price":465.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/4967\/4123\/files\/Calen-Ivory-Wool-Rug-MAARIA-41680915_1b59e3f9-277a-4593-8ada-115688b26adf.jpg?v=1778199618","url":"https:\/\/rugspot.com.au\/products\/calen-ivory-wool-floor-rug","provider":"RugSpot","version":"1.0","type":"link"}